The Formula That Actually Works:
[What you're making] + [Who it's for] + [Mood/tone] + [Visual references] + [Specific details]
Example: Landing page hero for a meditation app targeting stressed professionals. Calm and spacious like Headspace but warmer. Soft gradients (lavender to cream), generous whitespace, gentle sans-serif. Think Sunday morning energy.
Last month I typed "make a cool design for a gardening app" into Midjourney and got... a cartoon carrot wearing sunglasses. So yeah, I learned the hard way that vague prompts = vague results.
Here's the process that actually gets me what I need.
Before you touch any AI tool, answer these:
What am I creating?
Who's this for?